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OCTOBER 2008
attune harmony : Attune®. Alive Inside™.
Welcome to the October issue of
the Attune Harmony newsletter.

In this issue, listen to our new radio
ad and learn more about probiotics and
the updated strains Attune uses to bring
you a health benefit. Our products have
just won a few impressive awards and we've recently added even more retailers around the country to make it easier to find these delicious Attune Probiotic Wellness Bars. Try out the smoothie recipe sent in by a fan!
Newsletter Topics
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Attune News




Attune's Chocolate Crisp bar was voted one of the top "125 Best Packaged Foods" by Women's Health magazine.


Attune won the Spirit of Innovation Award from Prepared Foods magazine.


Attune's Dark Chocolate bar won a "Top Gear" award and the Mango Peach bar won a "Great Gear" award from Shape You.




You can now find you favorite Attune bars in the yogurt aisle at Ralphs and Hows in Southern California. Also, find Attune in the natural dairy section at Sweet Bay in Florida and Food Lion and Bloom in the Mid-Atlantic. Visit our store locator to find a retailer near you.



Safeway stores, including Genuardi's, Randalls, Tom Thumb's and Vons, have added new Attune flavors to their yogurt case including: Chocolate Crisp; Dark Chocolate and Blueberry Vanilla and granola flavors like Strawberry Bliss; Wild Berry; Mango Peach; Peanut Butter & Chocolate and Chewy Chocolate.

Wellness Article

Getting to know your Attune Probiotics:
"Hello, my name is Lactobacillus casei Lc-11"


We all enjoy Attune for different reasons – some of just think it's the perfect chocolate treat while others may not feel regular without it. Regardless of why you love Attune, we think it's important for you to understand the science of probiotics and why this makes Attune such a healthy choice. Whether you have been a long-time fan of probiotics or you are just learning to pronounce "pro-bi-otic", we all have something to learn here.

First, let's start with the 101.
What exactly is a probiotic? As defined by the World Health Organization, probiotics are "live microorganisms which when administered in adequate amounts confer a health benefit on the host." Probiotics are essentially live active cultures, like you find in yogurt, that have been clinically proven to bring you health benefits.

Attune brings you superior probiotics to improve digestion and immunity.
In our Attune granola and chocolate bars, we use a blend of three different probiotic strains selected specifically for their superior efficacy and safety as well as a demonstrated ability to survive. To be specific, the strains we use are Lactobacillus acidophilus NCFM, Lactobacillus casei Lc-11 and Bifidobacterium lactis HN019. We chose these strains because they are clinically proven to promote gut health and improve immune function. We ensure that every Attune bar delivers, at minimum, 8.5 billion probiotics that will survive throughout the shelf life of the bar.

How do you choose among the many probiotic choices out there?
There are so many probiotic products these days from supplements to smoothies, that it can be hard to know you've picked a good one. Keep in mind that probiotics need to be kept alive in order to give you a health benefit…and boy, are they picky!

There are two primary factors that negatively influence the viability of all probiotics: increasing temperatures and high water activity in ingredients. To ensure that Attune delivers an efficacious dose of probiotics, we've chosen ingredients (chocolate and yogurt coating) that have relatively low water activities. Probiotics also survive best in cool temperatures which is why you will find Attune in the refrigerated yogurt case at your local retailer. Our selection of ingredients and our control of temperature allow you to rest easy knowing that the cultures in Attune are alive and well!

Take Attune with you on the go!
While maintaining refrigeration keeps probiotics alive longer, the great thing about Attune is that the probiotics in each bar will remain alive for two weeks unrefrigerated at normal, room temperatures. This unique benefit means you can take Attune to work, on vacation, in lunch-boxes, on a bike ride or on any other of life's daily adventures!

You can read more about probiotics.

Attune's New Radio Ad

Keep an ear out for Attune's new radio spot – or listen to it now online!

The Attune Community

Contact us to share anything from your tips on daily wellness to your photo for our website!

Looking for a new way to enjoy Attune? Give this yummy smoothie a try for a high-protein snack or breakfast. Thanks to Brenda K. of Menlo Park, CA for sharing this creative recipe!

Attune Chocolate Chip Smoothie
8oz. Milk or Soymilk
1 scoop Protein Powder (chocolate flavor is best!)
1 Attune Chocolate Probiotic bar
2-3 Ice Cubes
½-1 Frozen Banana
1T. Peanut Butter (optional)

Directions: Unwrap Attune bar and break into a few pieces before placing in blender. Add remaining ingredients. Process until all ingredients are thoroughly blended! Enjoy!


Attune Goodies

Want a quick hit of college? Attend One Day University® for an energizing day of liberal arts. Hear professors from Harvard, Yale, and more, giving their greatest lectures—live. Attune subscribers receive $50 off registration fees. Learn more.

Hey, Mommies! Bring baby along for a great workout and a chance to connect with other moms at a Baby Boot Camp class near you. Click here for a first class FREE pass!


Upcoming Events

Find Attune at an event near you! Check our website for upcoming events.

Daily Wellness Reminder

Attune to You!

“Cherish all your happy moments: they make a fine cushion for old age.”
- Christopher Morley



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