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"A friend introduced me to Uncle Sam Original Cereal a couple weeks ago. I cannot praise it more highly! I am so happy to have found a cereal that is high in fiber and low in sugar and salt. Uncle Sam cereal has only 'real food' ingredients and I can pronounce them all! It is far superior to the fiber cereal I used to eat that has become more tasteless and sugar-filled over the years. (It's ingredients now take up 1/3 of the end panel!) Thank you for providing a healthy and tasty alternative." — Karen M.

In this issue JANUARY 2011

Our new Uncle Sam Honey Almond, Multi-Grain & Strawberry cereals, now available at stores near you:

Demoula's / Market Basket-
Strawberry, Honey Almond & Multi-Grain

ShopRite- Strawberry & Honey Almond

Publix - Strawberry

Wegmans- Honey Almond, Multi-Grain, Strawberry

Shaw's - Honey Almond, Multi-Grain

Whole Foods, Florida- Strawberry

Whole Foods stores in MA, CT, ME, RI- Honey Almond, Multi-Grain - available in February



We have selected a dynamite team of people committed to healthy living and getting others jazzed about it too. Please meet our attune foods brand ambassadors. Over the next few months, you'll have a chance to get to know them in several ways. Get to know them through their monthly blog columns or chime in during our monthly Twitter parties. Here's a sneak peek at our team:




At Attune Foods, we are committed to bringing you delicious foods, simply made, that make you feel your best, every day. Whether you first tried our Uncle Sam high fiber Cereal, our Erewhon organic and gluten free cereals or our Attune probiotic bars, chances are that your did so as part of a commitment to health.

We know how hard that can be, and our goal is to make it simple and delicious. In 1908, the Uncle Sam brand was founded to help Americans get necessary fiber in their diets. 100 years later most Americans still need to eat more fiber, but we also know that other things are essential to digestive health including avoiding allergens, and supporting a healthy ecosystem of bacteria in your gut.

We will continue to build on our rich heritage of innovation over the years to come by relying on the simple basics that nature has to offer. Healthy food should not be complicated and we will keep bringing you delicious options to nourish your body and soul.

In 2011, we will be updating the look of our Uncle Sam and Erewhon boxes to better communicate all that our brands offer. We can't wait to share these designs with you! We have also taken the step to strengthen our core offerings and are pleased to announce that Erewhon Gluten Free cereals and Attune Probiotic Bars are now certified gluten free. We have also been working with the Whole Grain council and the Non-GMO project to celebrate the pure whole grain content in our cereals.

Most importantly we want to thank you for supporting our business and encourage you to share any feedback or questions by emailing us at friends@attunefoods.com.

We're here because of you. We're listening and appreciate you being a fan of attune foods.

Thanks,

Rob Hurlbut
CEO, attune foods

Stop by, say hello, ask us questions or tell us something you think we should know: friends@attunefoods.com

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Attune Foods * 535 Pacific Ave. 3rd Floor * San Francisco CA 94133 * www.attunefoods.com
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