Meet the TeamMeet the Team of Healthy Eating Advocates
What matters most is what's inside...our company. We are a small team of healthy eating advocates dedicated to improving the way people look at healthy eating - at home, on the go, in our community, in our nation and someday on the planet.
Sales Planning and Customer Service ManagerAngela Cieplik is the Sales Planning and Customer Service Manager for Attune Foods. She moved to San Francisco from Boston, Massachusetts, where she began her Customer Service career at the Gillette Company. Angela also worked for a small startup consumer products company on the Operations & Logistics Team. Since moving to California, Angela has loved being able to enjoy the year round warm weather and having access to some of the most beautiful landscapes where she goes camping, hiking and biking. Angela received her BA in Communications at Northeastern University.
Angela's favorite Attune Foods products are the Erewhon Graham Crackers with peanut butter (my new favorite snack). For breakfast she likes the Erewhon Corn Flakes with bananas.
Online Community ManagerAnnelies derives joy in creating a community online and offline around healthy eating. A natural networker, she is excited to connect people with the digestive health benefits of Attune Foods products and journey with others toward achieving balance. Annelies enjoys marketing in start-ups, coming from Mighty Leaf Tea, another company that created its own niche and category. She likes surrounding herself with innovative minds, and she finds their vision ignites her creative spark. Annelies received her BA in Journalism at Southern Methodist University, an MA in Intercultural Studies from Union University, and an MFA in Poetry from New England College.
Annelies' favorite Attune Foods products of the moment to bake with are Erewhon Corn Flakes or Crispy Brown Rice-Gluten Free cereal because of their versatility. For breakfast, she's a fan of Uncle Sam Original with blueberries and almond milk.
Director of MarketingDaniel spends his time trying to come up with creative and authentic ways of spreading the word about Attune Foods' cereals. A committed healthy eating advocate and consumer-loving marketer, Daniel has a broad range of marketing experience ranging from large consumer packaged goods companies to startup firms. Daniel did his undergraduate work at the Schulich School of Business at York University in Toronto, and earned his MBA from Stanford University.
Daniel's favorite Attune Foods product is Uncle Sam Original mixed into plain organic yogurt.
AccountantJerry helps Attune Foods ensure that all the wheels are moving smoothly from an accounting standpoint. Originally from the Bay Area, Jerry went to San Jose State University earning a BS in Accountancy. Outside of work, Jerry is staying busy in the world of accounting by working towards passing the CPA exam, and is excited about the challenges of parenthood!
Jerry's favorite Attune Foods product is the Milk Chocolate Crisp Probiotic Bar, a part of his healthy eating lifestyle.
Marvin reaches for an attune Dark Chocolate Probiotic bar as his daily go-to sweet treat.
Director of FinanceMike joined Attune Foods as Controller in July 2010 and is currently Director of Finance. Prior to joining Attune Foods, he served as Director of Finance at Design Within Reach, Inc. from 2007 to 2009 and Vice President and Chief Financial Officer of Oxis International, Inc. during 2006. Mike served in various positions at Large Scale Biology Corporation from 1988 to 2005 including Vice President of Finance and Administration, Treasurer and Controller. He is a certified public accountant and received his BS in economics from the Wharton School of the University of Pennsylvania and his MBA from the Haas School of the University of California, Berkeley.
Mike's favorite Attune Foods product is the Mint Chocolate Probiotic Bar.
Rob Hurlbut is President and founder of Attune Foods, headquartered in San Francisco, California. As our chief healthy eating advocate, Rob has more than 20 years of experience in the food industry distinguished by his passion for innovation, value creation, and team building.
In October 2006, Attune introduced the world’s first probiotic chocolate bars – a delicious and effective way to support a healthy digestive system. Attune expanded the product line, adding two heritage brands firmly rooted in digestive health to the company’s portfolio – Uncle Sam and Erewhon. Today the company leads the natural digestive health category by focusing on a core belief about healthy eating – that what matters most is what’s inside, inside the box and inside your body.
Prior to launching Attune Foods, Rob was CEO of Niman Ranch, where he built the nation's leading brand of premium, natural meat. He created an innovative supply chain that allowed sustainable family farmers access to the burgeoning market for artisanal foods thereby adding value to both the consumer and producer experience. Rob's consumer branding skills and food industry expertise were honed at Nestlé where he excelled in a number of positions including purchasing, financial risk management and brand management. Rob launched his career in the financial side of the food world trading coffee futures, options and derivatives. Rob is a graduate of Harvard University and lives in San Francisco with his wife and two children.
Rob's favorite Attune Foods product in the morning is Uncle Sam Original cereal and in the afternoon, an attune Milk Chocolate Crisp Probiotic Bar.
Director of SalesSteve Bernier is our director of sales at Attune Foods. His family’s food retail business taught him the essentials of connecting with his customer and community. Taking the next leap brought him to Northeast Cooperatives' distributor sales team where he shared his knowledge and skills with other retailers and helped them grow and develop their businesses. When Northeast Cooperatives was purchased by UNFI, he decided to pursue a different path by experiencing the challenging world of food brokers. All of this knowledge and experience opened up a new opportunity to join the US Mills team, and later the Attune Foods team when they acquired the US Mills brands in 2009. A graduate of Northeastern University with a BS in Criminal Justice, Steve also enjoys fishing, baseball, hockey, skiing, visiting the occasional golf course, and spending quality time with his wife and boys.
Steve’s favorite Attune Foods product is Erewhon Strawberry Crisp Cereal mixed with vanilla nonfat yogurt.