FOR IMMEDIATE RELEASE:

ATTUNE® FOODS TURNS MORE THAN 150,000 TUMMIES ON TO THE BENEFITS OF PROBIOTICS WITH 2ND QUARTER GIVING ACTIVITIES

San Francisco – July 14, 2009 – Attune Foods, maker of the world’s first and leading probiotic chocolate bar and the complete line of Attune Probiotic Bars, recently capped a second quarter charitable giving effort to share the benefits of digestive health with thousands of consumers throughout the U.S.

The campaign focused on providing samples of Attune’s chocolate and granola probiotic bars to charitable groups in select U.S. regions. More than 156,000 bars were handed out at events in California, Oregon, Colorado, Florida and New York, including Crohn’s & Colitis Foundation walks and giveaways to the Portland Parks Foundation and A Chance for Children charity in Los Angeles as part of the Today Show’s “Lend-A-Hand” road trip with Al Roker.

“More than 70 million Americans suffer from digestive disorders – from kids to seniors and everyone in between. This affects not just short-term health but the ability to live life to the fullest. We’re committed to sharing the digestive health benefits of Attune with groups throughout the U.S. to show how a chocolate or granola bar can actually help change a life,” said Rob Hurlbut, CEO of Attune Foods.   

Attune’s proprietary probiotic chocolate and granola bars combine great-taste with the digestive and immunity benefits of probiotics for everyday wellness. Attune products are refrigerated to ensure maximum freshness and efficacy upon purchase. Maintaining refrigeration keeps the probiotics in Attune alive for eight months from date of manufacture.

Each Attune bar includes a blend of three probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability. Attune’s probiotics are clinically proven to boost immunity and support a healthy digestive system. Unlike yogurts and probiotic shots, the low water content of Attune’s chocolate protects the cultures so they live longer. The bars are also an excellent source of calcium and contain less sugar than most yogurts, making them a great choice for the whole family.

Available in 80-calorie Dark Chocolate and Coffee Bean Dark Chocolate, Raspberry Dark Chocolate, Almond Milk Chocolate, Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties (just 90-100 calories each) – Attune’s Chocolate Probiotic Bar retails for $1.19 each. The 170-calorie Attune Granola Probiotic Wellness Bar features a light, yogurt-flavored coating and comes in Chewy Chocolate, Peanut Butter & Chocolate and Strawberry Bliss varieties that retail for $1.59 each. Attune bars also are available in 7-bar weekly packs for convenience.

Attune’s innovative product line is the only probiotic bar in the refrigerated yogurt section of retailers across the U.S. such as Save Mart and Lucky, Safeway, Whole Foods, Ralph’s, H-E-B, Albertson’s, Wegmans and Hannaford and online at www.attunefoods.com.
About Attune Foods

Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well-being. To find out more about Attune, probiotics and daily wellness, visit www.attunefoods.com.

Contact:
Jennifer Giambroni
For Attune Foods
attune@allisonpr.com
(415) 277-4910