FOR IMMEDIATE RELEASE
ATTUNE® FOODS DEBUTS THREE CHOCOLATEY NEW WAYS TO GET DAILY PROBIOTICS
Coffee Bean, Raspberry and Almond Get the Attune Probiotic Chocolate Treatment
SAN FRANCISCO – June 9, 2009 – Attune Foods, maker of the world’s first probiotic chocolate bar and the complete line of Attune Probiotic Bars, is introducing its latest creations – Coffee Bean, Raspberry and Almond chocolate bars that are packed with the digestive health and immunity benefits of probiotics.
Attune’s Coffee Bean Dark Chocolate and Raspberry Dark Chocolate bars combine the antioxidant benefits of rich, dark chocolate with whole, crunchy coffee beans or sweet, bursting-with-flavor raspberries for a daily probiotic bar with an added punch. Almond Milk Chocolate is a play on a traditional favorite with chunks of almonds in sweet milk chocolate. Each bar has less than 100 calories and is packed with more than 6.1 billion colony-forming units (CFUs) of effective probiotic cultures.
“Attune chocolate and granola bars are the best way of getting daily probiotics because we use the most clinically supported probiotics in a format that not only protects them but is something consumers enjoy eating every day,” said Attune CEO Rob Hurlbut. “Attune’s mission is to deliver the maximum benefits of probiotics in the most delicious and convenient package available. These three new flavors give consumers even more delicious options for getting their daily dose.”
Attune products are refrigerated from manufacture to delivery to ensure maximum freshness and efficacy upon purchase so consumers get the full probiotic benefit when they take Attune on the go. Each Attune bar includes a blend of three Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability.
Attune’s probiotics are clinically proven to boost immunity and support a healthy digestive system. Unlike yogurts and probiotic shots, the low water content of Attune’s chocolate protects the cultures so they live longer. The bars are also an excellent source of calcium, have 3 grams of fiber, and contain less sugar than most yogurts, making them a great choice for the whole family. Attune's dark and milk chocolate bars are also gluten free
Also available in 80-calorie Dark Chocolate and Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties (just 90-100 calories each) – Attune’s Chocolate Probiotic Bars retail for $1.19 each. The 170-calorie Attune Granola Probiotic Bar features a light, yogurt-flavored coating and comes in Peanut Butter & Chocolate, Chewy Chocolate and Strawberry Bliss. Attune Granola Probiotic Bars retail for $1.59 each. Attune bars are available individually and in 7-bar weekly packs for convenience.
Attune’s innovative product line is the only probiotic bar in the refrigerated yogurt section of more than 5,000 retailers across the U.S. such as Safeway, Publix, Whole Foods, Lucky’s, Save Mart, H-E-B, Albertson’s, Wegmans, Hannaford and Giant Eagle and online at www.attunefoods.com.
Attune's probiotic strains meet the probiotic guidelines established by the International Scientific Association for Probiotics and Prebiotics (ISAPP). These guidelines detail five key criteria that consumers should consider when selecting a probiotic product: probiotic strain, proof, package, quality
About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well-being. To find out more about Attune, probiotics and daily wellness, visit www.attunefoods.com.
Contact:
Jennifer Giambroni
For Attune Foods
attune@allisonpr.com
(415) 277-4910