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rob

Regulating Food

I don’t like the idea of government regulating my food.  My guess is that most Americans feel the same way.  I also don’t like the idea of levying special taxes on foods that today might be considered “bad”. Eating is fundamentally a very personal experience, and we should be able to decide what and how [...]

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Is Food Really More Expensive?

We hear from a lot of consumers today about how expensive food has become, and there is no question that the spike in commodity prices over the last two years has impacted everyone’s wallet.  That said, the trend over the last 50 years has been for lower food prices on a relative basis, and in [...]

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Starting a new year and resolving to simplify

by Rob at Attune Foods New Year’s presents a wonderful opportunity to “clear the deck” and over one quick holiday shift focus to the things that will be most important over the year to come.  I am a huge fan of simple foods – taking the finest ingredients, blending them together to create something that [...]

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Food innovation and old fashioned food sense

by Rob at Attune Foods Two weeks ago I visited “Supply Side West” a convention of food ingredient suppliers that takes place every year in Las Vegas.  Like the city of Las Vegas itself, most of what was on display had stolen its identity from something else- something more authentic and closer to the earth. [...]

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The Rise of the Intellivore

The Rise of the Intellivore

Thousands of years ago, humans developed an understanding of which foods were good for us, and which foods weren’t. Trial and error frequently had a catastrophic effect and the survivors learned from the experience of others. Today, the choices are less clear, and while one bite of any modern food won’t kill you, many bites [...]

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