30 May 2011
While I have never been personally impacted by Celiac disease, I am constantly reminded of its impact on the lives of those around me. This includes the two kids in my son’s class whose lives have been so positively impacted by their diagnoses, and our thousands of customers for whom our gluten free products provide a consistent source of healthy nutrition.
I don’t think anyone wants to define themselves by a “condition” and the growth of gluten free awareness has enabled celiac sufferers and the gluten intolerant to not only get diagnosed but more importantly address their condition with sound dietary choices that are increasingly available.
Humans aren’t necessarily programmed to make decisions that affect their distant future (should I run from the wooly mammoth or kill it?), so most of us have a hard time connecting diet with the benefits of living a longer healthier life. The two things we can do naturally to impact our health are a) exercise and b) eat right. For someone with Celiac Disease, what you eat is particularly important with immediate effects.
When we get messages from Celiac sufferers for whom our Erewhon gluten free cereals or attune chocolate probiotic bars have provided a haven, it makes us feel great about the work we do which in itself is a huge and positive impact!
We want to do our part to raise awareness about what gluten free means- both for those who must avoid it and for those who don’t have to. Awareness shows us we are all affected whether it’s my son’s two friends who were diagnosed or our customers.
RobCheck out my latest posts here