Michelle Madden


Michelle writes the award nominated food blog, The Sweet Beet. Her expertise is both as an Internet business development expert as well as a nutrition expert and extraordinary cook.

Michelle began her career with the founding of Salzinger&Company – a boutique media-strategy firm, helping large media companies forge online marketing and distribution deals. She then did individual advisory work for several Internet start-ups including The Huffington Post. She was later CEO of GreenYour.com, a green lifestyle website which was sold in 2011. She launched The Sweet Beet, to bring together the growing cultural passion for food and cooking, along with a burgeoning and widespread desire to incorporate healthy eating into a lifestyle centered around wellness.

She has an MBA from Harvard University, and a B.Comm (Economics) from Queen’s University (Canada).

I knew during the whole sinful indulgence, that I was doing something wrong but desires are powerful and restraint exhausting. I had been so loyal for so long and I was starting to feel like I actually deserved to be bad. It was all over within a couple exhilarating hours but I awoke the next morning knowing that Id paid for that delicious night.It was Saturday. I was tired. I was at the grocery store and every cell in my body was begging for sugar and fat. I considered dried mango,…

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About Us

At Attune Foods, we believe what matters most is what's inside. We make our foods from simple ingredients, simply made like Uncle Sam cereal, Erewhon organic cereals and grahams or our attune probiotic chocolate bars. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.