Michelle Madden
Introduction
Michelle writes the award nominated food blog, The Sweet Beet. Her expertise is both as an Internet business development expert as well as a nutrition expert and extraordinary cook.Michelle began her career with the founding of Salzinger&Company – a boutique media-strategy firm, helping large media companies forge online marketing and distribution deals. She then did individual advisory work for several Internet start-ups including The Huffington Post. She was later CEO of GreenYour.com, a green lifestyle website which was sold in 2011. She launched The Sweet Beet, to bring together the growing cultural passion for food and cooking, along with a burgeoning and widespread desire to incorporate healthy eating into a lifestyle centered around wellness.
She has an MBA from Harvard University, and a B.Comm (Economics) from Queen’s University (Canada).
My interest in minimalist cooking began at the edge of a forest-green Coleman camp-stove, the kind with two small burners that can easily go out if the wind blows too strongly or you suddenly run out of kerosene mid-cook and need to refill the tank.We used to campa lot when we were little and I have strong memories of Dad making corned beef hash over the stove - made with nothing but beef that came in a rectangular tin with a metal twist-tab you wound around the side of the tin to…