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FOR IMMEDIATE RELEASE
SHOW HOW YOU KEEP "IN TUNE" WITH ATTUNE® PROBIOTIC BARS AND WIN BIG CASH
Attune Foods' Viral Video Contest Gives Fans and Budding Producers the Opportunity To Win Cash, Fame and Attune Bars
San Francisco - March 30, 2009 - California-based Attune Foods, the company that introduced the world's first probiotic chocolate bar, is asking its fans to help them create a fun viral video that shows the world how they "Keep in Tune" by enjoying Attune bars daily.
"Everyone loves chocolate and everyone loves to feel good. This contest is our way of getting the word out through a short video that eating Attune chocolate and granola bars everyday can help keep your digestive system in tune thanks to the health benefits of probiotics," said Attune CEO Rob Hurlbut. "What better way than to create a great visual where Attune fans can sing our praises and compete for a chance to win a great cash prize, Attune products and fame on our Web site."
Beginning April 1, 2009, Attune fans and budding videographers/producers can submit their creative, one-of-a-kind video about the probiotic bars via YouTube or through the mail for a chance to win $777 in cash and seven weeks worth of Attune bars - so you can eat a bar seven days of the week for seven weeks! All submissions must be original, two minutes or less, not include over the top branding (ie, Web site or logo usage) and incorporate one or more of the following Attune attributes:
Delicious chocolate (or granola) - truly yum!
Full of healthy probiotics for stomach woes and regularity
7 Days a week! Eat daily to help keep you from getting sick
Great for traveling
Found in the refrigerated yogurt aisle
Yummier and more portable than yogurt
A sample video entry can be viewed at www.attunefoods.com. All video submissions must be accompanied by an entry form that is downloadable at www.attunefoods.com and submitted via mail. Videos will be judged upon creativity, inclusion of Attune attribute(s) and originality.
The Grand Prize video will be posted on www.attunefoods.com, as well as included in a press release and on Attune's Facebook fan page. The creator of the Grand Prize video will also receive $777 and a seven week supply of Attune bars. Two alternate prize winners will receive an Attune fan pack complete with an Attune T-shirt, and Attune products. All winners will have their video, name and image promoted in Attune Foods marketing and public relations activities.
Videos can either be submitted via www.YouTube.com or by mailing a DVD to Attune Foods Video Contest, 505 Sansome Street, 7th Floor, San Francisco, CA 94111. Videos uploaded to YouTube must be titled in a specific format: "Attune Video 09" followed by the contestant's first initial and last name (example: Attune Video 09: J. Smith) for judging purposes.
The contest is open to residents of all 50 states. Entries may be submitted from April 1, 2009 through April 30, 2009. Entry forms must be postmarked no later than April 30, 2009 to qualify. All entries will be evaluated by a panel of independent judges. For a complete set of rules and to download an entry form, visit www.attunefoods.com. To find a store near you to purchase Attune, visit stores.attunefoods.com.
Attune Chocolate Bars retail for $1.19 each and are available in 80-calorie Dark Chocolate and Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties (just 90-100 calories each). The 170-calorie Attune Granola Probiotic Bars feature a light, yogurt-flavored coating and come in Peanut Butter & Chocolate, Chewy Chocolate, Strawberry Bliss and Mango Peach. Attune products are available by the individual bar and the 7-bar weekly box. They are available in the refrigerated yogurt aisle in 5,000 retailers throughout the U.S. including Safeway, Save Mart, Lucky, Publix, Whole Foods, Ralph's, H-E-B, Albertson's, Wegmans, Hannaford and Giant Eagle and online at www.attunefoods.com.
Probiotics are defined by the World Health Organization as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, to provide a natural defense to certain illnesses, and to maintain optimal health and wellness. Attune bars contain specific strains of Lactobacillus acidophilus, Lactobacillus casei, and Bifidobacterium lactis, three of the most clinically tested strains, proven to balance the digestive system and support a strong immune system.Â
To ensure maximum efficacy, Attune bars are not only dosed to clinical levels, but are refrigerated to help keep the probiotics alive through the end of shelf life. Unlike yogurt and probiotic drink shots, the probiotics in Attune are found in an environment like chocolate, which has low water content - helping protect the cultures so they live longer.Â Attune bars are found in the yogurt section of the grocery store and will remain effective outside the refrigerator for up to two weeks.
About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to brining innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find about more about Attune, probiotics and daily wellness, visit www.attunefoods.com.
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