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    Attune Foods' Dark Chocolate Bar Wins Consumer Goods Technology Award

    September 28, 2009
    FOR IMMEDIATE RELEASE


     
    ATTUNE® FOODS' DARK CHOCOLATE PROBIOTIC BAR WINS CONSUMER GOODS TECHNOLOGY AWARD FOR INNOVATION
    Daily Probiotic Bar Receives Most Innovative Product Outstanding Achievement Award During Annual Innovation Forum


    SAN FRANCISCO – September 28, 2009 – Attune Foods, the leader in innovative foods for digestive health, was recently honored with the Most Innovative Product Outstanding Achievement Award from Consumer Goods Technology magazine. The award was presented September 25th during the annual Consumer Goods Growth & Innovation Forum in Miami to the Attune Dark Chocolate Probiotic Bar, an 80-calorie bar packed with 6.1 billion cfus (colony forming units) of effective probiotics to promote digestive health and immunity. Nominations for the awards come from consumer goods executives, industry analysts and consultants, and technology providers. Nominations are then narrowed down by CGT's editorial staff and finalized by the magazine's Editorial and Research Advisory Boards.

    "Attune Foods clearly tapped into top-of-mind consumer trends in health and wellness when it introduced the Dark Chocolate Probiotic Bar in January 2008," said Alliston Ackerman, Editor, CGT. "That's why the editors of CGT, its readers and esteemed advisory board members honored Attune Foods this year."

    "We are honored to be recognized by our peers for the innovation behind Attune's Probiotic Bars," said Rob Hurlbut, CEO of Attune Foods. "Our mission is to deliver the maximum digestive health benefits of probiotics in the most delicious and convenient package available. We're pleased to see our hard work rewarded in this way."

    Attune products are refrigerated from manufacture to delivery to ensure maximum freshness and efficacy upon purchase so consumers get the full probiotic benefit when they take Attune on the go. Each Attune bar includes a blend of three Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability. Attune's probiotics are clinically proven to boost immunity and support a healthy digestive system. Unlike yogurts and probiotic shots, the low water content of Attune's chocolate protects the cultures so they live longer.

    The bars are also an excellent source of calcium, have 3 grams of fiber, and contain less sugar than most yogurts, making them a great choice for the whole family. Attune's chocolate bars are also gluten free. Available in 80-calorie Dark Chocolate and Coffee Bean Dark Chocolate, Raspberry Dark Chocolate, Almond Milk Chocolate, Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties (just 90-100 calories each) – Attune's Chocolate Probiotic Bars retail for $1.19 each. The 170-calorie Attune Granola Probiotic Bar features a light, yogurt-flavored coating and comes in Peanut Butter & Chocolate, Chewy Chocolate and Strawberry Bliss. Attune Granola Probiotic Bars retail for $1.59 each. Attune bars are available individually and in 7-bar weekly packs for convenience. Attune's innovative product line is the only probiotic bar in the refrigerated yogurt section of more than 3,000 retailers across the U.S. such as Safeway, Whole Foods, Lucky's, Save Mart, H-E-B, Hannaford and Giant Eagle and online at www.attunefoods.com.

    Attune's probiotic strains meet the probiotic guidelines established by the International Scientific Association for Probiotics and Prebiotics (ISAPP). These guidelines detail five key criteria that consumers should consider when selecting a probiotic product: probiotic strain, proof, package, quality and quantity.

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    About Consumer Goods Technology
    CGT (Consumer Goods Technology) magazine is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online, and face-to-face, CGT reaches an audience of more than 54,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Footwear. For more information on CGT, visit www.consumergoods.com.


    About Attune Foods
    San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural digestive health products that make you feel your best every day. Introduced in January 2007, Attune Probiotic Bars combine great taste with the health benefits of the most effective probiotic strains to support digestive health, immunity, and overall health and well being. To find out more about Attune, probiotics and daily wellness, visit www.attunefoods.com. Become a fan at www.facebook.com/AttuneFoods and follow us on Twitter @AttuneBars.

    Contact: Meghan Lee For Attune Foods attune@allisonpr.com 415-277-4901 Celiac Disease Foundation cdf@celiac.org 818-990-2354

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    About Us

    At Attune Foods, we believe what matters most is what's inside. We make our foods from simple ingredients, simply made like Uncle Sam cereal, Erewhon organic cereals and grahams or our attune probiotic chocolate bars. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.