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Attune Foods makes daily probiotics easily accessible with increased distribution, recurring home delivery

March 20, 2009
FOR IMMEDIATE RELEASE

 
ATTUNE® FOODS MAKES DAILY PROBIOTICS EASILY ACCESSIBLE WITH INCREASED DISTRIBUTION, RECURRING HOME DELIVERY
Probiotic Chocolate and Granola Bars Now Available in Save Mart and Lucky Stores - Bringing Distribution to 5,000 Locations Nationwide

San Francisco - March 20, 2009 - Attune Foods, maker of the world's leading probiotic chocolate bar and the complete line of Attune Probiotic Bars, is giving all consumers the ability to get their daily dose of friendly bacteria now that Attune bars are available in 5,000 locations nationwide - including the newest addition of Save Mart and Lucky stores. Additionally, now Attune lovers nationwide can set up recurring home delivery service and have their chocolate and granola probiotic bars delivered to their doorsteps at their convenience.

"The addition of Save Mart and Lucky means Attune bars are now available in the refrigerated yogurt section of more than 5,000 retailers throughout the U.S., especially Northern California," said Attune CEO Rob Hurlbut. "Additionally, thanks to our new recurring home delivery service, consumers in more remote areas can get a week, two weeks or monthly supply of Attune bars delivered regularly so they can enjoy the benefits of probiotics every day."

Consumers can sign up for Attune's Recurring Delivery online at www.attunefoods.com where they can customize the types of bars - chocolate, granola or both - and varieties from the available flavors as well as frequency of delivery. Recurring Delivery customers also qualify for special discounts and freebies.
Attune's proprietary probiotic chocolate and granola bars combine great-taste with the digestive and immunity benefits of probiotics for everyday wellness.

Attune products are refrigerated to ensure maximum freshness and efficacy upon purchase. Maintaining refrigeration keeps the probiotics in Attune alive for eight months from date of manufacture. Unrefrigerated or at room temperature the cultures will begin to decline after one month. Each Attune bar includes a blend of three Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability. Attune's probiotics are clinically proven to boost immunity and support a healthy digestive system. Unlike yogurts and probiotic shots, the low water content of Attune's chocolate protects the cultures so they live longer. The bars are also an excellent source of calcium and contain less sugar than most yogurts, making them a great choice for the whole family.

Available in 80-calorie Dark Chocolate and Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties (just 90-100 tiny calories each) - Attune's Chocolate Probiotic Bar retails for $1.19 each. The 170-calorie Attune Granola Probiotic Wellness Bar features a light, yogurt-flavored coating and comes in Strawberry Bliss, Mango Peach and the newest flavors - Chewy Chocolate Granola and Peanut Butter & Chocolate Granola. Attune Granola Probiotic Bars retail for $1.59 each. Attune bars also are available in 7-bar weekly packs for convenience.
 
Attune's innovative product line is the only probiotic bar in the refrigerated yogurt section of 5,000 retailers across the U.S. such as Save Mart and Lucky as well as Safeway, Publix, Whole Foods, Ralph's, H-E-B, Albertson's, Wegmans, Hannaford and Giant Eagle and online at www.attunefoods.com.

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About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well-being. To find out more about Attune, probiotics and daily wellness, visit www.attunefoods.com.

Contact:
Meghan Lee
attune@allisonpr.com
415-277-4901

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About Us

At Attune Foods, we believe what matters most is what's inside. We make our foods from simple ingredients, simply made like Uncle Sam cereal, Erewhon organic cereals and grahams or our attune probiotic chocolate bars. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.