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Attune probiotic wellness bars now in more than 4,000 retail locations
FOR IMMEDIATE RELEASE
ATTUNE® PROBIOTIC WELLNESS BARS NOW IN MORE THAN 4,000 RETAIL LOCATIONS
Innovative Chocolate and Granola Probiotic Bars Promote Digestive and Immune Health
SAN FRANCISCO – September 4, 2008 – California-based Attune Foods, the leader in the probiotic bar category, today announced the expansion of its Attune Probiotic Wellness Bars to more than 4,000 dairy cases across the country. The addition of retailers Publix, Ralph’s, Albertson’s in Southern California, Food Lion and Bloom gives consumers new options to purchase and enjoy Attune’s 100-calorie chocolate and 170-calorie granola bars which feature five times the live active cultures in yogurt.
Found in the refrigerated yogurt aisle, Attune Probiotic Wellness Bars lead the category of daily wellness products that put the power of probiotics in a portable form. Attune products are refrigerated to ensure maximum freshness and efficacy upon purchase. While maintaining refrigeration keeps the probiotics in Attune alive for eight months from date of manufacture, Attune’s natural encapsulation process allows the probiotics to remain active for two weeks unrefrigerated at room temperatures. This makes Attune the perfect choice for trips, in lunch-boxes or on any other of life’s daily adventures.
Attune’s proprietary chocolate and granola bars combine great-taste with the digestive and immunity benefits of probiotics for everyday wellness. The Attune Chocolate Probiotic Wellness Bar retails for $1.19 per 20-gram bar and is available in 80-calorie Dark Chocolate and 100-calorie Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties. The 170-calorie Attune Granola Probiotic Wellness Bar has a light, yogurt-flavored coating and comes in Wild Berry, Strawberry Bliss, Lemon Crème, Mango Peach and the newest flavors – Chewy Chocolate Granola and Peanut Butter & Chocolate Granola. Attune Granola Probiotic Wellness Bars retail for $1.59 per 40-gram bar.
Attune’s innovative product line is the only probiotic bar in the dairy set of leading retailers and the brand has continued to see growth in terms of sales and SKUs with all of its retailers. In addition to the newest retail partners, the bars are also available in the refrigerated daily aisles of Whole Foods, Safeway, H-E-B, Wegmans, Vons, Randalls, Tom Thumb, Giant Eagle, Gelsons, Vitamin Cottage, Hannaford, Planet Organic and more, as well as online at www.attunefoods.com.
Each Attune bar includes a blend of four different Kosher and GRAS certified probiotic strains selected for their superior clinical efficacy and safety, as well as demonstrated stability. Attune’s probiotics are clinically proven to help promote digestive health and immunity. Bars also include prebiotics, which support healthy digestive function and work in harmony with probiotics.
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About Attune Foods
Founded in 2006, San Francisco-based Attune Foods is dedicated to bringing innovation to the food business by creating convenient, great tasting natural foods that make you feel your best every day. Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find about more about Attune, probiotics and daily wellness, visit www.attunefoods.com.
Contact:
Meghan Lee
attune@allisonpr.com
415-277-4901 begin_of_the_skype_highlighting 415-277-4901 end_of_the_skype_highlighting