Attune Probiotic Wellness Bars expand to 2,500 retail locations
ATTUNE® PROBIOTIC WELLNESS BARS EXPAND TO 2,500 RETAIL LOCATIONS
Innovative Chocolate and Granola Probiotic Wellness Bars Re-Invent the Dairy Case
SAN FRANCISCO – February 5, 2008 – California-based Attune Foods today announced the expansion of its Attune Probiotic Wellness Bars to more than 2,500 dairy cases across the country. Attune’s proprietary Probiotic Wellness Bars are the first all natural wellness bars that feature beneficial probiotics that promote digestive and immune system health.
Packed with five times the cultures found in yogurt, Attune Probiotic Wellness Bars lead the category of daily wellness products that put the power of probiotics in a portable form designed for busy lifestyles. Attune products are carried in the refrigerated dairy case to ensure maximum freshness and efficacy.
Attune’s patent-pending chocolate and granola bars combine great-taste with the digestive and immunity benefits of probiotics for everyday wellness. The Attune Chocolate Probiotic Wellness Bar retails for $1.19 per 20-gram bar and is available in 100-calorie Mint Chocolate, Chocolate Crisp and Blueberry Vanilla varieties, as well as a new 80-calorie Dark Chocolate flavor. The 170-calorie Attune Granola Probiotic Wellness Bar has a light, yogurt-flavored coating and comes in Wild Berry, Strawberry Bliss, Lemon Crème and, new for 2008, Mango Peach. Attune Granola Probiotic Wellness Bars retail for $1.59 per 40-gram bar.
Launched nationwide with Whole Foods stores last year, Attune continues to expand its innovative product line with retailers such as Safeway, H-E-B, Wegmans, Hannaford and Giant Eagle, giving them a way to satisfy consumers’ growing demand for great tasting probiotic foods.
The World Health Organization defines probiotics as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, provide a natural defense, and maintain optimal health and wellness. Attune wellness bars contain three specially formulated LAFTI® probiotic strains that are part of the natural flora in our digestive systems. Attune’s probiotics are clinically proven to help promote health and wellness, balance the digestive system and support a strong immune system.1, 2, 3
Attune Probiotic Wellness Bars offer a delicious way to enjoy the health benefits of probiotics. Each Attune wellness bar is packed with probiotics that help rebalance the digestive system to assist the body to function better.
- Attune probiotics are proven to survive in the digestive tract, where they can provide optimal health benefits.
- Attune’s probiotics have been clinically tested to support a healthy digestive system and a strong immune system.*
- Attune wellness bars also include prebiotics, which support healthy digestive function and work in harmony with probiotics.
About Attune Foods
Attune Foods is a San Francisco-based company dedicated to creating great tasting foods that promote daily wellness. Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being. To find Attune wellness products, visit www.attunefoods.com.
LAFTI® is a registered trademark of DSM Food Specialties, Inc.
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1 Clancy et al. Reversal in fatigued athletes of a defect in interferon gamma secretion after administration of Lactobacillus acidophilus.Br J Sports Med. 2006 Apr; 40(4): 351-354.
2 Welin et al. Survival of L. Acidophilus and L. Casei in the human GI tract, perceived benefits on health. Nutrafoods 2005; 4 (2/3): 9-14
3 Elahi et al. Enhanced clearance of Candida albicans from the oral cavities of mice following oral administration of Lactobacillus acidophilus. Clin Exp Immunol. 2005 Jul; 141(1): 29-36.