Attune Foods announces exclusive partnership with Baby Boot Camp
FOR IMMEDIATE RELEASE:
ATTUNE FOODS® ANNOUNCES EXCLUSIVE NATIONAL PARTNERSHIP WITH BABY BOOT CAMP®
Probiotic Wellness Bars Named the Official Snack of Stroller-Fitness Program
SAN FRANCISCO and SARASOTA, Fla. – May 22, 2008 – Attune Foods, makers of the first daily probiotic wellness bar, announced today an exclusive partnership with nationally recognized stroller-fitness franchise Baby Boot Camp. Under the new partnership, Attune Probiotic Wellness Bars will serve as the preferred snack bar brand for Baby Boot Camp, a rapidly growing fitness franchise with more than 500 classes offered nationwide.
Under the agreement, Baby Boot Camp members will receive Attune bars from their instructors as well as a 20 percent discount on purchases made on the Attune Web site (www.attunefoods.com). Attune newsletter subscribers and online customers will receive a coupon for one free Baby Boot Camp class. Additional joint marketing efforts will include sponsorship initiatives, co-branded promotional items, print and online advertising and event signage.
“Attune Foods has a history of developing high-quality, all-natural health and wellness bars for active consumers,” said Rob Hurlbut founder and CEO of Attune Foods. “We’ve married our expertise in wholesome nutrition with Baby Boot Camp’s expertise in delivering custom-tailored fitness programs to new parents. The result is a unique partnership that empowers moms with the foods and know-how to stay fit on the inside as well as the outside.”
“We have researched, sampled and reviewed all of the leading wellness bars on the market,” said Kristen Horler, founder and CEO of Baby Boot Camp. “After this extensive process, we found Attune’s Probiotic Wellness Bars best-suited to meet the nutritional needs and fitness goals of the Baby Boot Camp program and its participants. We’re excited about this partnership and look forward to future joint marketing efforts.”
About Attune Probiotic Wellness Bars
Attune Probiotic Wellness Bars combine great taste with the health benefits of probiotics to support digestive health, immunity, and overall health and well being.
Attune’s patent-pending Chocolate Probiotic Wellness Bars are available in Dark Chocolate, Chocolate Crisp, Mint Chocolate and Blueberry Vanilla varieties. Each 20-gram bar has 100 calories or less and is an excellent source of calcium. Attune Granola Probiotic Wellness Bars have a light, yogurt-flavored coating and are available in Mango Peach, Wild Berry, Strawberry Bliss and Lemon Crème. Each 40-gram bar has 170 calories and is an excellent source of calcium, a good source of protein and has 3 grams of fiber.
Attune bars are available online and at retailers throughout the U.S. including Safeway, Whole Foods, dominick’s, Gelson’s, Hannaford, H-E-B, Randall’s, Tom Thumb, Wegman’s, Vons and select Target stores throughout the Northeast.
Attune Probiotic Wellness Bars are manufactured and marketed by Attune Foods, a San Francisco-based company dedicated to creating great tasting foods that promote daily wellness. For more information about Attune wellness products, visit www.attunefoods.com.
About Baby Boot Camp
Born out of necessity, Baby Boot Camp arrived shortly after Kristen Horler's first child was born in August 2001. Drawing from her experience as a group fitness instructor, personal trainer, triathlete and mother, she developed Baby Boot Camp to balance the fitness needs of new moms with their desire to spend time with their baby. This innovative prenatal and postpartum fitness program helps moms regain or enhance pre-pregnancy fitness levels and meet the physical challenges of parenting by emphasizing strength training in a supportive environment. Today, Baby Boot Camp classes are available across the United States. Franchise opportunities are available throughout the U.S. and abroad. To learn more about Baby Boot Camp, visit www.babybootcamp.com.
Attune Foods Baby Boot Camp
Jennifer Giambroni Steve Sost
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