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Attune Foods debuts two new probiotic wellness bars at Expo East
FOR IMMEDIATE RELEASE:
ATTUNE™ FOODS DEBUTS TWO NEW PROBIOTIC WELLNESS BARS AT EXPO EAST
Dark Chocolate and Mango Peach to hit retail shelves in January 2008
SAN FRANCISCO – September 27, 2007 – Attune Foods, a California-based natural foods company, is offering a sneak preview of its two new Probiotic Wellness Bars – Dark Chocolate and Mango Peach – at the September 27-29 Natural Products Expo East show in Baltimore. These all-natural daily wellness bars feature more than five times the beneficial probiotics found in yogurt in a portable package for today’s on-the-go lifestyles.
Attune Dark Chocolate Probiotic Wellness Bars tap into the growing health benefits of dark chocolate. Each 20-gram bar has a 68% cocoa content with just 80 calories and is an excellent source of calcium while being vegan and gluten-free. Attune Mango Peach Granola Probiotic Wellness Bars are a good source of protein and have 2 grams of fiber. Each 40-gram bar has 180 calories and is an excellent source of calcium. Both flavors will debut at retail in January 2008.
Attune Foods is one of the first companies to incorporate the digestive and immunity benefits of probiotics into a chocolate bar for everyday wellness. Attune Chocolate Probiotic Wellness Bars also come in three 100-calorie varieties - Chocolate Crisp, Mint Chocolate and Blueberry Vanilla. Each 20-gram bar retails for $1.19.
Attune Granola Probiotic Wellness Bars combine whole grains, nuts and dried fruit with a light yogurt flavored coating for a wholesome, satisfying bar that is available in Wild Berry, Strawberry Bliss and Lemon Crème varieties. Each 40-gram bar has 180 calories and retails for $1.59.
Attune Probiotic Wellness Bars are available at select retailers such as Vitamin Cottage, Giant Eagle, Hannaford and Wegmans, at Whole Foods stores throughout the U.S. and online at www.attunefoods.com.
Probiotics are defined by the World Health Organization as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, provide a natural defense, and maintain optimal health and wellness. Attune wellness bars contain three different specially formulated LAFTI® probiotic strains that are part of the natural flora in our digestive systems. Attune’s probiotics are clinically proven to help promote health and wellness, balance the digestive system and support a strong immune system 1, 2, 3
Not all probiotics are the same, and all live active cultures aren't probiotics. Probiotics must be alive and they should be able to reach the intestine alive so they can have an effect. The required amount of probiotics must be present at the time you eat the product—not just when the product was made. Attune is formulated to ensure each bar contains an effective number of probiotics when purchased and Attune probiotics are proven to survive in the digestive tract where they can provide the maximum health benefits.
Each Attune bar contains more than 10 billion probiotics, an amount shown to provide optimal results. Attune wellness bars also include the prebiotic inulin, a natural dietary fiber that supports healthy digestive function and works in harmony with probiotics.
About Attune Foods
Attune Foods is an entrepreneurial natural foods company dedicated to creating great tasting foods that promote daily wellness. Attune wellness bars combine great taste with the health benefits of probiotics to support digestive health, increase immunity and heighten overall health and well being. To find Attune wellness products, visit www.attunefoods.com.
LAFTI® is a registered trademark of DSM Food Specialties, Inc.
Contact:
Ceci De La Montanya
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1 Clancy et al. Reversal in fatigued athletes of a defect in interferon gamma secretion after administration of Lactobacillus acidophilus.Br J Sports Med. 2006 Apr; 40(4): 351-354.
2 Welin et al. Survival of L. Acidophilus and L. Casei in the human GI tract, perceived benefits on health. Nutrafoods 2005; 4 (2/3): 9-14.
3 Elahi et al. Enhanced clearance of Candida albicans from the oral cavities of mice following oral administration of Lactobacillus acidophilus. Clin Exp Immunol. 2005 Jul; 141(1): 29-36.