Attune Foods rolls out Yogurt & Granola Probiotic Wellness Bar
FOR IMMEDIATE RELEASE:
ATTUNE™ FOODS ROLLS OUT YOGURT AND GRANOLA PROBIOTIC WELLNESS BAR
Wellness bar promotes digestive health, immunity
SAN FRANCISCO (February 12, 2007) – Attune Foods, a California-based natural foods company, today introduced Attune Yogurt and Granola Wellness Bars, all-natural, 180-calorie daily wellness bars featuring more than five times the beneficial probiotics found in yogurt.
Attune Yogurt and Granola Wellness Bars combine whole grains, nuts and dried fruit with a light yogurt coating for a wholesome, satisfying bar that is available in Wild Berry, Strawberry Bliss and Lemon Crème flavors. Each 40-gram bar is a good source of protein, has 2 grams of fiber and is an excellent source of calcium.
“With our on-the-go lifestyles, it’s easy to get out of balance. Attune Yogurt and Granola bars are a delicious and easy way to get the digestive and immunity benefits of probiotics, those live active cultures commonly associated with yogurt,” said Rob Hurlbut, co-founder and CEO of Attune Foods. “Whether eaten as breakfast to go or as a satisfying snack, Attune bars are a tasty addition to your daily routine.”
Attune Probiotic Wellness Bars are the first in a new category of daily wellness products packed with powerful probiotics in a portable package. Attune bars also come in three 100-calorie chocolate varieties - Chocolate Crisp, Cool Mint Chocolate and Blueberry Vanilla.
Probiotics are defined by the World Health Organization as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, provide a natural defense, and maintain optimal health and wellness. Attune wellness bars contain three different specially formulated LAFTI® probiotic strains that are part of the natural flora in our digestive systems. Attune’s probiotics are clinically proven to help promote health and wellness, balance the digestive system and support a strong immune system 1, 2, 3
Not all probiotics are the same, and all live active cultures aren't probiotics. Probiotics must be alive and they should be able to reach the intestine alive so they can have an effect. The required amount of probiotics must be present at the time you eat the product—not just when the product was made.
Each Attune bar contains more than 10 billion probiotics, an amount shown to provide optimal results. Attune is formulated to ensure each bar contains an effective number of probiotics when purchased and Attune probiotics are proven to survive in the digestive tract where they can provide the maximum health benefits. Attune wellness bars also include the prebiotic inulin, a natural dietary fiber that supports healthy digestive function and works in harmony with probiotics.
Attune Yogurt and Granola Wellness Bars come in a 40 gram size with a suggested retail price of $1.69. Attune Chocolate Wellness Bars come in a 20 gram size and retail for $1.29. Both varieties are available in the yogurt aisle of Whole Foods markets throughout the U.S. and online at www.attunefoods.com.
About Attune Foods
Attune Foods is an entrepreneurial natural foods company dedicated to creating great tasting foods that promote daily wellness. Attune wellness bars combine great taste with the health benefits of probiotics to support digestive health, increase immunity and heighten overall health and well being. To find Attune wellness products, visit www.attunefoods.com.
LAFTI® is a registered trademark of DSM Food Specialties, Inc.
Ceci De La Montanya
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1 Clancy et al. Reversal in fatigued athletes of a defect in interferon gamma secretion after administration of Lactobacillus acidophilus.Br J Sports Med. 2006 Apr; 40(4): 351-354.
2 Welin et al. Survival of L. Acidophilus and L. Casei in the human GI tract, perceived benefits on health. Nutrafoods 2005; 4 (2/3): 9-14
3 Elahi et al. Enhanced clearance of Candida albicans from the oral cavities of mice following oral administration of Lactobacillus acidophilus. Clin Exp Immunol. 2005 Jul; 141(1): 29-36.