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Attune Foods Launches First Probiotic Wellness Bar to Promote Digestive Health

November 9, 2006

 FOR IMMEDIATE RELEASE:

 

ATTUNE™ FOODS LAUNCHES FIRST PROBIOTIC WELLNESS BAR TO PROMOTE DIGESTIVE HEALTH, IMMUNITY

100-calorie wellness bar contains more than five times the active cultures in yogurt

                           

MILL VALLEY, California (November 9, 2006) – Attune Foods, a California-based natural foods company, today introduced Attune Probiotic Wellness Bars, the first all natural, 100-calorie daily wellness bar featuring beneficial probiotics that promote strong, healthy digestive and immune systems.

 

Attune Probiotic Wellness Bars are the first in a new category of daily wellness products packed with powerful probiotics in a portable package designed for busy lifestyles. Attune bars come in three varieties - Chocolate Crisp, Cool Mint Chocolate and Blueberry Vanilla - and contain more than five times the beneficial probiotics found in yogurt with less sugar than most yogurts.

 

“Daily wellness is about making balanced choices. Attune products provide a balance of beneficial probiotics and nutrients like calcium in a delicious all natural bar that is low in calories and sugar and easy to enjoy on the go,” said Rob Hurlbut, co-founder and CEO of Attune Foods. “Eating right shouldn’t be a trade-off between taste and health. Attune daily wellness bars allow consumers to treat themselves while treating their bodies to the digestive and immunity benefits probiotics have to offer.”

 

Probiotics are defined by the World Health Organization as live microorganisms which when administered in adequate amounts confer a health benefit on the host. Probiotics are used around the world to help support healthy digestion, provide a natural defense, and maintain optimal health and wellness. Attune wellness bars contain three different specially formulated LAFTI® probiotic strains that are part of the natural flora in our digestive systems. Attune’s probiotics are clinically proven to help promote health and wellness, balance the digestive system and support a strong immune system.

 

Not all probiotics are the same, and all live active cultures aren't probiotics. Probiotics must be alive and they should be able to reach the intestine alive so they can have an effect. The required amount of probiotics must be present at the time you eat the product—not just when the product was made.

 

Each Attune bar contains more than 10 billion probiotics, an amount shown to provide optimal results. Attune is formulated to ensure each bar contains an effective number of probiotics when purchased and Attune probiotics are proven to survive in the digestive tract where they can provide the maximum health benefits. Attune wellness bars also include the prebiotic inulin, a natural dietary fiber that supports healthy digestive function and works in harmony with probiotics.

 

Attune wellness bars come in a 20 gram size with a suggested retail price of $1.29.  They are available online at www.attunefoods.com and will be available in January 2007 at select grocery and natural foods retailers throughout the U.S.


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About Attune Foods

Attune Foods is an entrepreneurial natural foods company dedicated to creating great tasting foods that promote daily wellness. Attune wellness bars combine great taste with the health benefits of probiotics to support digestive health, increase immunity and heighten overall health and well being. To find Attune wellness products, visit www.attunefoods.com.

 

LAFTI® is a registered trademark of DSM Food Specialties, Inc.

 

Contact:           

Jennifer Giambroni

attune@allisonpr.com

415-277-4910 begin_of_the_skype_highlighting              415-277-4910      end_of_the_skype_highlighting

1 Clancy et al. Reversal in fatigued athletes of a defect in interferon gamma secretion after administration of Lactobacillus acidophilus.Br J Sports Med. 2006 Apr; 40(4): 351-354.

2 Welin et al. Survival of L. Acidophilus and L. Casei in the human GI tract, perceived benefits on health. Nutrafoods 2005; 4 (2/3): 9-14

3 Elahi et al. Enhanced clearance of Candida albicans from the oral cavities of mice following oral administration of Lactobacillus acidophilus. Clin Exp Immunol. 2005 Jul; 141(1): 29-36.

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About Us

At Attune Foods, we believe what matters most is what's inside. We make our foods from simple ingredients, simply made like Uncle Sam cereal, Erewhon organic cereals and grahams or our attune probiotic chocolate bars. Attune Foods commits to bringing you food that helps you feel good and that you can feel good about eating with your family.